Melanie Argento
Seasoned CMO & entrepreneur
This market is tricky for people; by using my deep marketing expertise and skills I am helping people and teams amplify their own talents in market.
€500M+ in scaled revenue · 4x to 9x growth · 80M+ monthly users · 4+ acquisitions
For teams
Community building and social selling workshops
Limited spots left in 2026.
The problem
The work is not the problem. Packaging your work and the worth it has for others is. So it stays on the someday list, and the people who should already know your name don't.
You know you should be more visible, but you have no clear direction and no idea where to start.
Your network is right there and reaching out feels awkward, so you keep postponing the message.
Everything you draft sounds like a LinkedIn guru, not like you, so you delete it.
Is this you
Three similar situations that share the same root: you know your work is strong, but you have never had to sell it. Each path below is a different door into the same room.
Going independent
You're ready to go out on your own. What's missing is a way to land your first real clients and position yourself so the right people immediately get what you do, instead of a vague elevator pitch that goes nowhere.
Starting something
You're building something new and need to articulate what makes it different, then find the people who actually need it, without burning months talking to the wrong audience.
In transition
You want to understand your own unique value proposition and communicate it to the people who hire for it, so your search stops feeling like throwing résumés into the dark.
The method
The same work I've used to position products and companies, pointed at a person or a team. It runs the same way whether you join a live cohort, book a private session, or bring your own group.
01
Map the network and market you already have, score it honestly, and decide who should know your name.
02
Turn what you do into words other people repeat. Drafted, pressure-tested, and written in your voice.
03
Outreach and content on a rhythm you can keep, mapped to the pipeline, so it keeps running after we stop.
Coming soon
A live group format for working on your pipeline, positioning and pitch is in the works. Leave your email and you'll be the first to hear when it opens.
Tell me what you need
A line about where you are now and what you want to change is enough. I read every message myself and reply within two working days with the format that fits, whether that is the sprint, a private session, or something for your team.
