Market My Skillset

For teams · Half-day workshop

Build a community, not a campaign

A half-day workshop where your team designs its first community activation and leaves with immediate action items.  No ad spend required.

Book a complimentary intro call

First cohort · limited availability. Dates are confirmed in the order enquiries arrive.

The problem

Growth stops when the budget does.

01

Your customers already talk about you, but not where it counts.

02

Paid reach costs more every quarter and stops the day you stop paying.

03

Your team knows the product best, but nobody outside sees them.

Outcomes

What your team leaves with.

  • ✓One signature activation, with immediate next steps and an owner.
  • ✓Ambassador roles, assigned in your team, plus a shortlist of customer ambassadors.
  • ✓A 30-day calendar, with an owner and three metrics.
  • ✓Profiles and posts ready, with every participant's headline updated and launch post drafted.

Packages

Two ways to run it.

Activation Workshop

€4,250 excl. VAT

  • ·Up to 10 people
  • ·Intake call and pre-work
  • ·3.5-hour live session
  • ·30-day program plan

Activation Workshop Plus

€8,750 excl. VAT

  • ·Up to 15 people
  • ·Everything in Activation Workshop
  • ·Ambassador toolkit templates
  • ·30-day post launch check-in

First cohort · limited availability

Melanie runs every workshop personally, so the first cohort takes a limited number of teams. Dates are confirmed in the order enquiries arrive.

For L&D teams

A team skill with a result you can measure.

This builds a lasting team capability in community building and social selling, at about €425 per person. It doubles as employer brand support: your people become visible voices for the company.

Still have L&D budget to use before the year ends? This is the ideal way to spend it and start 2027 with clear action items.

Proposal: "Build a Community, Not a Campaign" workshop with Melanie Argento (ex-CMO, TomTom, WeTransfer).

What: a half-day in-house workshop (3.5 hours, on-site or virtual) for 6 to 15 people.
Outcome: we design our first community activation, assign owners and leave with immediate action items, with no ad spend. Results reviewed at the follow-up session.
Time: an intake call, a 15-minute pre-work form, the half-day session and a 30-day post launch check-in.
Cost: from €4,250 excl. VAT for up to 10 people (about €425 per person).
Book: https://marketmyskillset.com/teams or a complimentary intro call at https://cal.com/melanie-argento/30min

Who runs it

Melanie Argento

Portrait of Melanie Argento

15+ years in marketing, senior roles at TomTom and WeTransfer, most recently CMO, with €500M+ in scaled revenue.

More about MelanieLinkedIn

FAQ

Questions from companies.

Enquiry

Tell me about your team.

I reply personally within two working days with format and a date.

Prefer to talk? Book a complimentary intro call.

Coming soon

AI fluency, a practical course for teams, in development now.

Interested teams hear about it first. Leave an email and I'll send the outline when it's ready.