Melanie Argento

Seasoned CMO & entrepreneur.

An All-American turned European marketer, shaped by Silicon Valley rigor and operating across global markets. Growth from 4x to 9x. €500M+ scaled. 4+ acquisitions. 80M+ monthly users.

I work with visionary teams to build the narratives and go-to-market strategies that move capital, markets and audiences. I've led marketing through scale-ups, acquisitions and category launches, in consumer and B2B, in the US and across Europe.

The training I run is the same work, pointed at people instead of companies. The frameworks that position a product also position a person or a team: who your audience actually is, what makes you the obvious choice, and how you keep showing up without it feeling like performance. I deliver it as a live cohort, privately for teams, one to one, and soon self-paced.